History and Values

Tony Croy

President, Rotating Electric

Tony Croy is president of BBB’s Rotating Electric Strategic Business Unit (SBU), reporting to CEO Duncan Gillis.


Tony oversees all aspects of the rotating electric business for passenger vehicles in the aftermarket since the formation of strategic business units at the end of 2019. Since joining BBB in 2017 and prior to his role as SBU president, he held executive roles in business improvement, quality, and sales, inventory, operations, and planning (SIOP).


Tony has over 27 years of industry experience, including aftermarket and OE automotive products, life sciences (including medical, food and beverage), and the pulp & paper industry. Prior to joining BBB, Tony spent 11 years at TMD Friction in roles of increasing responsibility, with the last role as the managing director of NAFTA for TMD Friction from 2013 through 2017. Before TMD Friction, Tony worked at Pall Corporation and International Paper in engineering, quality, information systems, and operations. During this period, he developed an extensive background in operations, Lean, and continuous improvement becoming a Certified Six Sigma Black Belt, Certified Quality Engineer, Certified Quality Auditor, and Certified Software Quality Engineer.

Tony earned a bachelor’s degree in Chemical Engineering from Ohio State University and a master’s degree in Computer Science from the University of West Florida. In school, he had a passion for artificial intelligence (AI), completing an undergraduate thesis on AI application in the chemical manufacturing industry, followed by a thesis on AI for his master’s degree.


Tony resides in Spanish Fort, Alabama and enjoys playing guitar and piano, boating along the Gulf Coast and spending time with his wife and four children.